If that’s true (which I believe it is), then reading biographies is like spending a few hours a night with the great ones.īiographies have a strange way of changing your behavior. I once read that you’re the average of the five people you spend most of your time with. by Ron Chernow A must read for anyone interested in business Here’s a list of the 11 books you should read in lieu of getting a business degree. “If you pick the right source, you can fast-forward,” he said.Īnd since a business degree is a pointless waste of time, the best way to educate yourself on business is by reading books. Rather than trying to learn everything about a particular topic, Chesky found it was more efficient to research and identify the single best source in that field. When a reporter from Fortune asked Airbnb CEO Brian Chesky what he knew about management prior to running his 3,000 person organization, Chesky responded with, “It’s kind of like, what did I know?”īut somehow Chesky figured it out. You could spend your entire life reading books on business. So how are you supposed to learn what you need to get ahead?īooks. It’s not their fault they’ve been duped into believing it’s the best way to further their career in business.īut, as we all know, (and Goldman Sachs agrees) spending over $100,000 for a useless education - and putting yourself in debt for the next 10 years - is the wrong move for 95% of people. Over 3, 000, 000 happy customers.I don’t blame people for wanting to get an MBA. All orders placed with expedited shipping will be cancelled. box, and APO/FPO addresses allow 4-28 business days for Standard shipping.
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If you aspire to be a good manager in any business, this seminal work is a must-read.Ĭhoose your shipping method in Checkout. "Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.
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